[One Generation to Another] Who Is Our Legacy Keepsake For?

Most families assume their Legacy Keepsake is simply for the family.

It’s a way to help future generations understand the sacrifices, values, and moments that shaped the family business and family wealth. Through story, those values become tangible—and motivating.

But once the process of capturing a family legacy begins, something unexpected often happens: the Keepsake starts reaching a much wider audience than originally imagined.

In this episode of One Generation to Another, Melissa and Dave explore the different audiences a Legacy Keepsake can serve, including:

• How the intended audience shapes the final Keepsake
• Why something created for grandchildren can grow into a meaningful tool for the entire business
• What to keep—and what to leave out—depending on who the Keepsake is for

A Legacy Keepsake may begin as a gift to future generations, but its impact can extend far beyond the family itself.

Listen to episode on Spotify here.

Listen to the episode on Apple Podcasts here.

Resources 

Do you want to capture your family story but don't know where to start? Check out our process: https://www.journeysixty6.com/

Take a spin through our published books: https://www.journeysixty6.com/published-family-business-books

If you’d like a conversation with Dave and Melissa to learn more, please visit: https://www.journeysixty6.com/schedule-a-15-minute-consult-