“Why do I need a social media following?”

The simple answer: Because agents and publishers want you to have an established following. They want to know how you will reach your audience...

By Dave Goetz and Melissa Parks

Tenacity. It's what you need most when landing media interviews after your book is published.

You simply can't be passive about book promotion. 

Emily...

By Dave Goetz and Melissa Parks

Arresting the attention of the media for your book has to happen within three months of its launch.

After that, your book becomes old news. Your publisher...

By Melissa Parks

I've been growing my social media following for over seven years. I have nearly 25k followers.  I'd like to say it has been easy. But it hasn't.

Growing a social media...

By Melissa Parks and Dave Goetz

If you want to write, you'll need a way to promote your book. Social media is one way to do that.

I hear some virtual groans as I write this. And that's...