by Dave Goetz

One of the most counter-intuitive aspects of writing is the idea of specificity.

In book writing, general is bad, and narrow is good. It's critically important that you begin your book writing journey with a narrow thesis, an idea that you develop over the course of your book.

In...

by Dave Goetz

You hear about a great book from a friend. You order it from Amazon, and after the first chapter, you never again pick up the book.

The job of the writer is, in part, to maintain the reader's interest until the last word of the final chapter.

No matter what kind of book you are...