By Melissa Parks and Dave Goetz
It's one thing to get up at 2 AM for something special like a long road trip to Disney.
It's quite another to get at 2 AM every day for your job. Yes, 2 AM. Every...
By Melissa Parks and Dave Goetz
Self publishing is no concession.
You may have tried to land an agent or contract with a traditional publisher. Or not.
For many authors, though, self publishing...
By Melissa Parks and Dave Goetz
It's everywhere. The personality test known as Enneagram has exploded in popularity. Coaches, consultants, HR departments, leadership gurus - many use the...
By Melissa Parks and Dave Goetz
There's no joy like that of diving into the writing project with an author.
We've worked with many authors in the past twenty years - from book concept to...
by Melissa Parks and Dave Goetz
There's a yawning chasm between writing for yourself and writing for a client.
Writing for yourself is, well, so personal. Writing copy for a company like Target...
by Melissa Parks and Dave Goetz
First, we worry that we'll never get published. Then we stress over the possibility that only our mother will buy our books. Finally, we dread the thought that what...
by Melissa Parks and Dave Goetz
Entrepreneurs and writers have a lot in common.
One commonality is the persistence needed to fight through the doubts and insecurities that come when creating...
by Melissa Parks and Dave Goetz
Every writer needs a editor, a professional partner in the creative process.
We all fear the idea of someone making judgments about our writing. The editing process...
by Melissa Parks and Dave Goetz
Not all ideas are not book worthy. Some are just not substantive enough for 50,000 words. They are better packaged as a blog post, an article, or even a white...
by Melissa Parks and Dave Goetz
Starting a book project is one thing. Restarting to write after you have taken time off is even harder. Starting to write again after a long pause demands a unique...
by Melissa Parks and Dave Goetz
It's no snap turning a PhD dissertation into a book.
For starters, a dissertation is positioned for a micro-audience (your dissertation committee members). The bulk...
by Dave Goetz and Melissa Parks
It's hard not to fantasize about writing a best-selling book.
Tucked into the layers of our insecurity is the notion of a break-out book, a New York Times...
