By Dave Goetz and Melissa Parks
The reasons for writing a memoir are many. Some write to understand their past; others share truths from their past to help others with their future. Still others...
By Dave Goetz and Melissa Parks
Story. Story. Story. No one argues with the idea that stories are one of the primary ways we communicate as humans. It's one thing to enjoy a great story. And quite...
By Dave Goetz and Melissa Parks
Writing a book can never be about the money. No realistic model for book publishing exists, unless of course, you hit the lottery with your first book.
...
By Dave Goetz and Melissa Parks
Who am I to write a book? If you've ever asked yourself that question, then this episode is for you! Dave and I offer practical ways to...
By Dave Goetz and Melissa Parks
Arresting the attention of the media for your book has to happen within three months of its launch.
After that, your book becomes old news. Your publisher...
By Dave Goetz and Melissa Parks
We want to pivot a bit and discuss how to spot and eliminate clichés as you write your book. Whoops, we need to eliminate "pivot" from this blog post!
A...
By Melissa Parks
I've been growing my social media following for over seven years. I have nearly 25k followers. I'd like to say it has been easy. But it hasn't.
Growing a social media...
By Melissa Parks and Dave Goetz
There's the book idea. But first there is the hard work of book proposals. To grab the attention of the editorial committee and the pub board, the proposal needs...
By Melissa Parks and Dave Goetz
If you want to write, you'll need a way to promote your book. Social media is one way to do that.
I hear some virtual groans as I write this. And that's...
By Melissa Parks and Dave Goetz
What is the starting point for writing a book? Do you just sit down one day and start to write?
That's not a bad idea. At least you create a bit of momentum....
By Melissa Parks and Dave Goetz
When you write a book, it often feels like you'll never reach your final destination. It's one thing when you're at mile marker one, and are just starting to...
By Melissa Parks and Dave Goetz
The popularity of A&E's "Mad Men" is in part reflective of our cultural obsession with the world of advertising. Just think of the Super Bowl!...