[Podcast] Anne Janzer on Joyful and Successful Book Marketing podcast post

“The world is changing all the time. We can’t cling to one way of doing things,” Anne Janzer, thought leader and author of The Writer’s Voice, says.

Gone are the days of static strategies and one-...

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[Video] Why You Need to "Hook and Hold" Your Reader video resource

"My job is to hook the reader right away. If I hook the reader, then I can do whatever I want," says novelist and memoirist Donna Freitas.

A hook is key to writing a commercially viable book. It grab...

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[Blog] The Art of Ending Well in Nonfiction Writing tipster post

By: Melissa Parks

Recently, I cheered on my friend as she completed a half marathon. I plopped myself into the bleachers by the finish line. I waited for her fist-pumping finale.

That’s the thing. W...

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[Video] How to Build a Platform video resource

"How do I build a platform?"

Building a platform can seem both tedious and overwhelming, and many new writers don't know where to start. Stephanie Chandler, author of The Nonfiction Book Marketing Pl...

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[Video] How to Make Sure You Succeed the First Time with Amazon Ads video resource

Are you Author A, Author B, or Author C?

Diving into the world of book marketing, we all hope to be Author A - the one with the profitable ads and the seamless sales. But the journey isn't always str...

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[Blog] The Importance of Alternative Perspectives and Counterarguments in Nonfiction tipster post

By: Allison Parks

I’m a Star Wars fan.

I’ve seen all the movies and shows (animation included). I have a personal library of Star Wars books. I’ve even bought and read a few comics.

You may not bel...

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[Video] How to Find Independent Publishing Houses video resource

Are you struggling to find an independent publishing house?

Emily Enger of Good Enough Book Marketing recommends starting with trade magazines. The most popular are Writer's Digest and Publisher's We...

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[Podcast] What Is the Best Format for Your Content? podcast post

“You should write a book!”

Most thoughts leaders have heard this at least once in their life. It’s the go-to format for content.

But is a book the best format for your content?

For a long time, ...

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[Video] The Six Stages of the Creative Process video resource

Ever find yourself stuck in the writing process? Unsure how to navigate from the spark of an idea to a finished masterpiece? You're not alone!

Rosanne Bane's "Six Stages of the Creative Process" pro...

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[Podcast] Author Kristin Keffeler on Writing a Nonfiction Book that Connects with Your Ideal Audience podcast post

“You can’t republish your Master’s thesis.”

It’s one piece of advice Kristin Keffeler, author of The Myth of the Silver Spoon, received from an editor. It’s also the piece of advice that made her ...

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[Blog] Resist the Book Cover Cliché tipster post

By: Melissa Parks

I call it the Target Indicator: when something unique becomes commonplace, and, thus, a cliché.

It happens with shoes, for instance. About a decade ago the suburban mom’s Pinterest...

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[Video] The Importance of a Strong and Culturally Relevant Book Concept video resource

Literary agents receive hundreds of query letters a week and most letters receive only 20 seconds of their time. Agents are looking to fall in love with a book's concept. And if the concept doesn't gr...

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