By Melissa Parks and Dave Goetz

There's no joy like that of diving into the writing project with an author.

We've worked with many authors in the past twenty years - from book concept to publish...

by Melissa Parks and Dave Goetz

There's a yawning chasm between writing for yourself and writing for a client.

Writing for yourself is, well, so personal. Writing copy for a company like Target ...

by Melissa Parks and Dave Goetz

First, we worry that we'll never get published. Then we stress over the possibility that only our mother will buy our books. Finally, we dread the thought that what...

by Melissa Parks and Dave Goetz

Entrepreneurs and writers have a lot in common.

One commonality is the persistence needed to fight through the doubts and insecurities that come when creating some...

by Melissa Parks and Dave Goetz

Every writer needs a editor, a professional partner in the creative process.

We all fear the idea of someone making judgments about our writing. The editing proces...

by Melissa Parks and Dave Goetz

Not all ideas are not book worthy. Some are just not substantive enough for 50,000 words. They are better packaged as a blog post, an article, or even a white paper...

by Melissa Parks and Dave Goetz

Starting a book project is one thing. Restarting to write after you have taken time off is even harder. Starting to write again after a long pause demands a unique ...

by Melissa Parks and Dave Goetz

It's no snap turning a PhD dissertation into a book.

For starters, a dissertation is positioned for a micro-audience (your dissertation committee members). The bul...

 by Dave Goetz and Melissa Parks

It's hard not to fantasize about writing a best-selling book.

Tucked into the layers of our insecurity is the notion of a break-out book, a New York Times best-se...

by Dave Goetz and Melissa Parks

There's the idea for a book. 

And then there's the actual writing of the book.

Often, aspiring writers banter about an idea or set of ideas in their head for year...

by Dave Goetz and Melissa Parks

There's no joy like the joy of reading a well-researched, well-reported article or book. Research gives a book credibility - and helps authors with the ultimate goa...

by Dave Goetz and Melissa Parks

At every mile marker along the book writing, publishing, and promoting journey, a writer need assistance, advocates who open doors and believe in what the author is...